A disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asks him: “Why weren’t you successful in Saudi Arabia? The salesman explained, with a sigh: “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as our cola is virtually unknown there. But, I had a problem. I didn’t know how to speak Arabic. So, I planned to convey the message through three posters, like this:
